Left 4 Dead sees big sales increase

Valve are revelling in yet another fantastic sale weekend with Left 4 Dead proving to be a big hit. During Dice his key note address, Gabe Newell, Vice President for Valve confirmed that last weekend saw sales for the Zombie survivor shooter go up by almost 3000%. Gamers were left foaming at the mouth and were tearing each other limb from limb to get a piece of the action with it coming in at 50% off the original sale price.

The big sale beats it's original launch figures as well. Newell went onto mention that success was not limited to Left 4 Dead only. Steam also saw a rise in new customers by 1600%. Sales of Team Fortress 2 went up 106% following a free update to the game. Retail wasn't left out in this case, with sales jumping 28%. The massive Steam holiday sale was also a big win for Valve and its partners. The following holiday sales data was released, showing the sales breakdown organized by price reduction:

10% sale = 35% increase in sales (real dollars, not units shipped)
25% sale = 245% increase in sales
50% sale = 320% increase in sales
75% sale = 1470% increase in sales
Steam is fast becoming the de facto game delivery platform of choice for PC Gamers and developers alike. Even better news is that the new DLC for Left 4 Dead on PC and Xbox 360 will be absolutley free of charge.

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